leeds public art...

Here are some of the spreads i worked on with Caroline for a Leeds city council - public arts brief. We had to design initial artworks for a couple of spreads to show the client how the publication would come together.








Tried to get a balance between spreads that had more white space and contrast this with full photo spreads. We chose to do full photo spreads on the images that we thought reflected the public arts project well and what the client thought were key points to get across. For example the green door shows the reflection of the children getting involved in the project and taking the photos. We spent a lot of time finding the typeface we thought would fit well with the project as the publication would be going to people in the council to review, but the client didn't want it too corporate or formal as the publication was about art and needed to reflect this.

So we made a bit of a mess of this brief to be honest.

Did not intend to at the beginning! was a great opportunity and we threw it away.

Presentation skills were appalling, looking back now the stern advice to not hand anything in that looked as poor as our print outs did is needed.

Ergh what a screw up.

Not to mention the mix up with the title for the project, - pay attention to the client.

Although i could easily just forget about this experience and shrug it off, i think i have learned valuable lessons:

1.) Presentation is what sells the work, so don't be an idiot and rush it.
2.) Listen to client and clarify anything that could cause confusion straight away!
3.) This project will remind me when things go rubbish so ill take better care in the future, because i didn't just let myself down.

I am now looking forward to cracking on with my other briefs, and creating some exciting ... well presented work!